Unidades franquiciadas versus propias en el sistema de Franquicia: Una investigación empírica

Franchising system continues its unstoppable advance worldwide, as in the most commercially developed countries as in those that have some more antiquated commercial structures. For that reason, nowadays, this is an important research topic in the business area. Franchising chains expand themselves...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Investigaciones europeas de dirección y economía de la empresa 2008, Vol.14 (2), p.185-210
Hauptverfasser:	Díez de Castro, E. C, Navarro García, Antonio, Rondán Cataluña, F. J, Rodríguez Rad, C. J
Format:	Artikel
Sprache:	spa
Schlagworte:	agency theory eficiency extension risk theory franchise system franchised units own units resource scarcity theory
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!