Comportamiento del consumidor y nostalgia Revisión y análisis bibliométrico sobre retromarketing

Social and individual awareness of aspects related to sustainability has given rise to the appearance of a new style of consumption that is more conscious and focused on the quality and quality of products beyond quantity. In addition, there is a growing trend towards the demand for goods linked to...

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Veröffentlicht in:	Atlantic review of economics 2021, Vol.4 (1), p.2-20
Hauptverfasser:	Membiela-Pollán, Matías Enrique, Picatoste-Novo, Xose, Faustino, João Paulo de Jesús
Format:	Artikel
Sprache:	spa
Schlagworte:	bibliometrics bibliometría comportamiento del consumidor consumer behaviour nostalgia retromarketing
Online-Zugang:	Volltext
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