Remodeling digital marketplace through Metaverse: A multi-path model of consumer neuroticism, parasocial relationships, social media influencers credibility, and ppenness to Metaverse experience

Metaverse promises new frontiers in mobility, collaboration, and connectedness in a digital universe poised to digitize our world of workplace and marketplace. The current study aims to explore the effect of consumer neuroticism, parasocial relationships, social media influencers' credibility,...

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Veröffentlicht in:	Pakistan journal of commerce and social sciences 2022, Vol.16 (3), p.337-365
Hauptverfasser:	Khan, Sanan Waheed, Raza, Syed Hassan, Zaman, Umer
Format:	Artikel
Sprache:	eng
Schlagworte:	and technology acceptance model consumer neuroticism elaboration likelihood model Metaverse parasocial relationship personality traits social media influencer credibility
Online-Zugang:	Volltext
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