Targeting opn market with strategic business innovations: A case study of growth dynamics in essential oil and aromatherapy industry
Essential oil and aromatherapy industry is increasingly gaining prominence in the global market. Previous studies have been carried out on the benefits of essential oils in healthcare and as part of the healing arts of many cultures, as a proven method of caring for our physical, spiritual and menta...
Gespeichert in:
| Veröffentlicht in: | Journal of open innovation 2019, Vol.5 (1), p.1-11 |
|---|---|
| Hauptverfasser: | , , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 11 |
|---|---|
| container_issue | 1 |
| container_start_page | 1 |
| container_title | Journal of open innovation |
| container_volume | 5 |
| creator | Yan, Min-Ren Wang, Chun-Han Cruz Flores, Nelson Jose Su, Ying-Yueh |
| description | Essential oil and aromatherapy industry is increasingly gaining prominence in the global market. Previous studies have been carried out on the benefits of essential oils in healthcare and as part of the healing arts of many cultures, as a proven method of caring for our physical, spiritual and mental health. To enter an open market and promote the awareness of essential oils and aromatherapy, strategic planning capability is important to drive business growth. This paper utilizes a simulation-based strategic decision support system (SSDSS) to conduct a real-world case study with empirical data and examine the effectiveness of SSDSS applications in supporting market development and business growth with service innovations. Through iterative computer simulations and scenario analysis of healthcare promotion and business development for performance improvement, the effects of strategic business innovations could be systematically analyzed to identify different stages of adopters and effective approaches to achieve the established objectives with market value creation. |
| doi_str_mv | 10.3390/joitmc5010007 |
| format | Article |
| fullrecord | <record><control><sourceid>econis</sourceid><recordid>TN_cdi_econis_econstor_241296</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>1066619166</sourcerecordid><originalsourceid>FETCH-LOGICAL-e79N-1b93861a46a7de0bd517294ad43c47a83890f790a62ea06355421db95973c303</originalsourceid><addsrcrecordid>eNpVzz1PwzAQBmALgURVOjIi3R8I2HHixGxVxZdUwUD36hK7qUtjV7ZDlZ0fjisYQDe8Nzx3pyPkmtFbziW92zkT-7akjFJanZFJzqTM6pKz8z_9JZmFsEsiT0WLekK-Vug7HY3twB0s9Og_dISjiVsI0WPUnWmhGYKxOgQw1rpPjMbZcA9zaDHoxAY1gttA590xjanRYm_aE4Y0o200uAdn9oBWAXrXY9xqj4cxCTWkK-MVudjgPujZb07J--PDavGcLd-eXhbzZaYr-ZqxRvJaMCwEVkrTRpWsymWBquBtUWHNa0k3laQoco1U8LIscqYaWcqKt5zyKYGfrbp11oT1wZv07rhmVAjBJBMikZt_5BQhOr_OC5ZLwb8B7b5tXw</addsrcrecordid><sourcetype>Index Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype></control><display><type>article</type><title>Targeting opn market with strategic business innovations: A case study of growth dynamics in essential oil and aromatherapy industry</title><source>DOAJ Directory of Open Access Journals</source><source>MDPI - Multidisciplinary Digital Publishing Institute</source><source>EZB-FREE-00999 freely available EZB journals</source><source>ProQuest Central UK/Ireland</source><source>Alma/SFX Local Collection</source><creator>Yan, Min-Ren ; Wang, Chun-Han ; Cruz Flores, Nelson Jose ; Su, Ying-Yueh</creator><creatorcontrib>Yan, Min-Ren ; Wang, Chun-Han ; Cruz Flores, Nelson Jose ; Su, Ying-Yueh</creatorcontrib><description>Essential oil and aromatherapy industry is increasingly gaining prominence in the global market. Previous studies have been carried out on the benefits of essential oils in healthcare and as part of the healing arts of many cultures, as a proven method of caring for our physical, spiritual and mental health. To enter an open market and promote the awareness of essential oils and aromatherapy, strategic planning capability is important to drive business growth. This paper utilizes a simulation-based strategic decision support system (SSDSS) to conduct a real-world case study with empirical data and examine the effectiveness of SSDSS applications in supporting market development and business growth with service innovations. Through iterative computer simulations and scenario analysis of healthcare promotion and business development for performance improvement, the effects of strategic business innovations could be systematically analyzed to identify different stages of adopters and effective approaches to achieve the established objectives with market value creation.</description><identifier>ISSN: 2199-8531</identifier><identifier>EISSN: 2199-8531</identifier><identifier>DOI: 10.3390/joitmc5010007</identifier><language>eng</language><publisher>Basel: MDPI</publisher><subject>Business Growth ; Business Model ; Decision Support ; Entrepreneurship ; Strategy</subject><ispartof>Journal of open innovation, 2019, Vol.5 (1), p.1-11</ispartof><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,864,4024,27923,27924,27925</link.rule.ids></links><search><creatorcontrib>Yan, Min-Ren</creatorcontrib><creatorcontrib>Wang, Chun-Han</creatorcontrib><creatorcontrib>Cruz Flores, Nelson Jose</creatorcontrib><creatorcontrib>Su, Ying-Yueh</creatorcontrib><title>Targeting opn market with strategic business innovations: A case study of growth dynamics in essential oil and aromatherapy industry</title><title>Journal of open innovation</title><description>Essential oil and aromatherapy industry is increasingly gaining prominence in the global market. Previous studies have been carried out on the benefits of essential oils in healthcare and as part of the healing arts of many cultures, as a proven method of caring for our physical, spiritual and mental health. To enter an open market and promote the awareness of essential oils and aromatherapy, strategic planning capability is important to drive business growth. This paper utilizes a simulation-based strategic decision support system (SSDSS) to conduct a real-world case study with empirical data and examine the effectiveness of SSDSS applications in supporting market development and business growth with service innovations. Through iterative computer simulations and scenario analysis of healthcare promotion and business development for performance improvement, the effects of strategic business innovations could be systematically analyzed to identify different stages of adopters and effective approaches to achieve the established objectives with market value creation.</description><subject>Business Growth</subject><subject>Business Model</subject><subject>Decision Support</subject><subject>Entrepreneurship</subject><subject>Strategy</subject><issn>2199-8531</issn><issn>2199-8531</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2019</creationdate><recordtype>article</recordtype><recordid>eNpVzz1PwzAQBmALgURVOjIi3R8I2HHixGxVxZdUwUD36hK7qUtjV7ZDlZ0fjisYQDe8Nzx3pyPkmtFbziW92zkT-7akjFJanZFJzqTM6pKz8z_9JZmFsEsiT0WLekK-Vug7HY3twB0s9Og_dISjiVsI0WPUnWmhGYKxOgQw1rpPjMbZcA9zaDHoxAY1gttA590xjanRYm_aE4Y0o200uAdn9oBWAXrXY9xqj4cxCTWkK-MVudjgPujZb07J--PDavGcLd-eXhbzZaYr-ZqxRvJaMCwEVkrTRpWsymWBquBtUWHNa0k3laQoco1U8LIscqYaWcqKt5zyKYGfrbp11oT1wZv07rhmVAjBJBMikZt_5BQhOr_OC5ZLwb8B7b5tXw</recordid><startdate>2019</startdate><enddate>2019</enddate><creator>Yan, Min-Ren</creator><creator>Wang, Chun-Han</creator><creator>Cruz Flores, Nelson Jose</creator><creator>Su, Ying-Yueh</creator><general>MDPI</general><scope>OT2</scope><scope>OQ6</scope></search><sort><creationdate>2019</creationdate><title>Targeting opn market with strategic business innovations: A case study of growth dynamics in essential oil and aromatherapy industry</title><author>Yan, Min-Ren ; Wang, Chun-Han ; Cruz Flores, Nelson Jose ; Su, Ying-Yueh</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-e79N-1b93861a46a7de0bd517294ad43c47a83890f790a62ea06355421db95973c303</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2019</creationdate><topic>Business Growth</topic><topic>Business Model</topic><topic>Decision Support</topic><topic>Entrepreneurship</topic><topic>Strategy</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Yan, Min-Ren</creatorcontrib><creatorcontrib>Wang, Chun-Han</creatorcontrib><creatorcontrib>Cruz Flores, Nelson Jose</creatorcontrib><creatorcontrib>Su, Ying-Yueh</creatorcontrib><collection>EconStor</collection><collection>ECONIS</collection><jtitle>Journal of open innovation</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Yan, Min-Ren</au><au>Wang, Chun-Han</au><au>Cruz Flores, Nelson Jose</au><au>Su, Ying-Yueh</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Targeting opn market with strategic business innovations: A case study of growth dynamics in essential oil and aromatherapy industry</atitle><jtitle>Journal of open innovation</jtitle><date>2019</date><risdate>2019</risdate><volume>5</volume><issue>1</issue><spage>1</spage><epage>11</epage><pages>1-11</pages><issn>2199-8531</issn><eissn>2199-8531</eissn><abstract>Essential oil and aromatherapy industry is increasingly gaining prominence in the global market. Previous studies have been carried out on the benefits of essential oils in healthcare and as part of the healing arts of many cultures, as a proven method of caring for our physical, spiritual and mental health. To enter an open market and promote the awareness of essential oils and aromatherapy, strategic planning capability is important to drive business growth. This paper utilizes a simulation-based strategic decision support system (SSDSS) to conduct a real-world case study with empirical data and examine the effectiveness of SSDSS applications in supporting market development and business growth with service innovations. Through iterative computer simulations and scenario analysis of healthcare promotion and business development for performance improvement, the effects of strategic business innovations could be systematically analyzed to identify different stages of adopters and effective approaches to achieve the established objectives with market value creation.</abstract><cop>Basel</cop><pub>MDPI</pub><doi>10.3390/joitmc5010007</doi><tpages>11</tpages><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 2199-8531 |
| ispartof | Journal of open innovation, 2019, Vol.5 (1), p.1-11 |
| issn | 2199-8531 2199-8531 |
| language | eng |
| recordid | cdi_econis_econstor_241296 |
| source | DOAJ Directory of Open Access Journals; MDPI - Multidisciplinary Digital Publishing Institute; EZB-FREE-00999 freely available EZB journals; ProQuest Central UK/Ireland; Alma/SFX Local Collection |
| subjects | Business Growth Business Model Decision Support Entrepreneurship Strategy |
| title | Targeting opn market with strategic business innovations: A case study of growth dynamics in essential oil and aromatherapy industry |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-27T02%3A48%3A33IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-econis&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Targeting%20opn%20market%20with%20strategic%20business%20innovations:%20A%20case%20study%20of%20growth%20dynamics%20in%20essential%20oil%20and%20aromatherapy%20industry&rft.jtitle=Journal%20of%20open%20innovation&rft.au=Yan,%20Min-Ren&rft.date=2019&rft.volume=5&rft.issue=1&rft.spage=1&rft.epage=11&rft.pages=1-11&rft.issn=2199-8531&rft.eissn=2199-8531&rft_id=info:doi/10.3390/joitmc5010007&rft_dat=%3Ceconis%3E1066619166%3C/econis%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_id=info:pmid/&rfr_iscdi=true |