Online shopping: Factors that affect consumer purchasing behaviour
The objective of this paper is to determine factors that affect the consumers’ willingness to purchase product from the online store. We evaluated the criteria based on which users make decisions when purchasing online. We conducted principal components analysis to reduce the number of these criteri...
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| Veröffentlicht in: | Cogent business & management 2018-01, Vol.5 (1), p.1535751 |
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| container_title | Cogent business & management |
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| creator | Bucko, Jozef Kakalejčík, Lukáš Ferencová, Martina |
| description | The objective of this paper is to determine factors that affect the consumers’ willingness to purchase product from the online store. We evaluated the criteria based on which users make decisions when purchasing online. We conducted principal components analysis to reduce the number of these criteria and created seven factors. To confirm factors are accurate, we executed confirmatory factor analysis that proved that model consisting of the newly created factors fits the data well. |
| doi_str_mv | 10.1080/23311975.2018.1535751 |
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| fulltext | fulltext |
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| ispartof | Cogent business & management, 2018-01, Vol.5 (1), p.1535751 |
| issn | 2331-1975 2331-1975 |
| language | eng |
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| source | Taylor & Francis Open Access; DOAJ Directory of Open Access Journals; EZB-FREE-00999 freely available EZB journals |
| subjects | customer experience Discriminant analysis Electronic commerce factor analysis Online shopping Principal components analysis |
| title | Online shopping: Factors that affect consumer purchasing behaviour |
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