INTEREST INVENTORY ITEMS AS REINFORCING STIMULI: A TEST OF THE A-R-D THEORY

An experiment was conducted to test the hypothesis that interest inventory items would function as reinforcing stimuli in a visual discrimination task. When previously rated liked and disliked items from the strong vocational interest blank were differentially presented following one of two response...

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Carlson ,Carl G
Reid,Ian E
description An experiment was conducted to test the hypothesis that interest inventory items would function as reinforcing stimuli in a visual discrimination task. When previously rated liked and disliked items from the strong vocational interest blank were differentially presented following one of two responses, subjects learned to respond to the stimulus that was followed by liked items. When indifferent items were presented following responses to one stimulus the delivery of either liked or disliked items after responses to the other stimulus was related to systematic changes in discrimination performance. The results support the A-R-D interpretation that attitudinal stimuli (interest items) which elicit emotional responses will also serve as reinforcing stimuli when made contingent upon instrumental responses. (Author) Report on Project: Language, Personality, Social, and Cross-Cultural Study and Measurement of the Human A-R-D (Motivational) System.
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When previously rated liked and disliked items from the strong vocational interest blank were differentially presented following one of two responses, subjects learned to respond to the stimulus that was followed by liked items. When indifferent items were presented following responses to one stimulus the delivery of either liked or disliked items after responses to the other stimulus was related to systematic changes in discrimination performance. The results support the A-R-D interpretation that attitudinal stimuli (interest items) which elicit emotional responses will also serve as reinforcing stimuli when made contingent upon instrumental responses. 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source DTIC Technical Reports
subjects ANALYSIS OF VARIANCE
ATTITUDES(PSYCHOLOGY)
BEHAVIOR
COMPUTER PROGRAMMING
GROUP DYNAMICS
INVENTORY
LEADERSHIP
MOTIVATION
PERFORMANCE(HUMAN)
PSYCHOLOGICAL TESTS
Psychology
REINFORCEMENT(PSYCHOLOGY)
SOCIAL COMMUNICATION
STIMULUS(PSYCHOPHYSIOLOGY)
STRONG VOCATIONAL INTEREST BLANK
title INTEREST INVENTORY ITEMS AS REINFORCING STIMULI: A TEST OF THE A-R-D THEORY
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