Young consumer awareness of halal food in Indonesia

The future of the halal product industry in Indonesia is determined by Indonesian consumers’ demand. Young consumers have a significant role in the development of halal products because 25 percent of consumers in Indonesia are young consumers. Therefore, this research focused on the awareness of young Indonesian consumers to halal products. The purpose of this study was to analyse the factors affecting the awareness of young Indonesian consumers. The data used were cross-section data collected from young consumers of halal products for the 17-25 age group by using 157 respondents. Convenience sampling was used to determine the interview sample. Data were analysed using the Structural Equation Model method. The results show that the young consumer awareness of halal food in Indonesia was high. The factors affecting young consumer awareness were health and religion knowledge.