Analysis of Perception Variance in Regret Choice Modeling Based on GPS Data Considering Building Environment Effects

The purpose of this paper is to deal with the perception variance problem in regret model by scaling perception variance and relaxing the distribution assumption of the random error term, which are corresponding to the attribute and alternative differences, respectively. Specifically, the power coefficient in regret function can capture individual perception variance of specific attributes and latent class structure is used to analyze individual heterogeneity of alternative differences by defining weight function. Accordingly, perceiving behaviors of individuals are analyzed in depth and generating absolute and relative behavior interpretation and asymmetric property. The proposed models are estimated and analyzed using GPS data of taxis in Guangzhou, and bicycle household surveys are collected in Tel Aviv metropolitan area. The results show both significant effects of attributes on drivers’ and cyclists’ route choice behavior and identification of different types (absolute or relative) of perceiving attribute and alternative regret differences of the two travelers by incorporating the ratio of length between chosen route and the shortest route.