Do Women and Men Perceive User Experience Differently?
We study three web sites to see whether there are systematic differences between women and men in their rating of the user experience of the sites. One of the sites addresses especially the target group of women, another the target group of men, whereas the third site is neutral in this respect. The...
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Veröffentlicht in: | International journal of interactive multimedia and artificial intelligence 2019, Vol.5 (6), p.63-67 |
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Format: | Artikel |
Sprache: | eng |
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Zusammenfassung: | We study three web sites to see whether there are systematic differences between women and men in their rating
of the user experience of the sites. One of the sites addresses especially the target group of women, another the
target group of men, whereas the third site is neutral in this respect. The selection of the sites was safeguarded
with gender screening. The participants in the study rated the three chosen websites with the questionnaires UEQ
and VISAWI-S. The results indicate that there are no substantial differences in the perception of the UX between
men and women. Personal attitudes and preferences seem to have a substantially greater influence than sex. |
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ISSN: | 1989-1660 1989-1660 |
DOI: | 10.9781/ijimai.2019.03.005 |