Strategic Choice and Relational Dynamic Capabilities in a Brazilian Hotel Chain

The aim of this paper was to propose integration between two concepts: strategic choice and relational dynamic capability. For this purpose, the context of hotel business sector was chosen, due to its intensity and a need for formal and informal relationships. The research was divided in two stages:...

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Veröffentlicht in:	Almatourism (Rimini) 2014-12, Vol.5 (10), p.56-75
Hauptverfasser:	Tomas Sparano Martins, Heitor Takashi Kato, June Alison Westarb Cruz, Roberta da Rocha Rosa Martins
Format:	Artikel
Sprache:	eng
Schlagworte:	Brazilian Hotel Industry Dynamic Relational Capability Strategic Choice
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Beschreibung
Zusammenfassung:	The aim of this paper was to propose integration between two concepts: strategic choice and relational dynamic capability. For this purpose, the context of hotel business sector was chosen, due to its intensity and a need for formal and informal relationships. The research was divided in two stages: a survey, with a sample of 117 hotels in the State of Paraná and a case study. According to the findings, strategic typology determines a set of choices and behaviors resulting in different relationships.
ISSN:	2036-5195
DOI:	10.6092/issn.2036-5195/4773