Is artificial intelligence really influencing the marketing strategies and consumer behaviour?

Purpose: the main aim of this research is to measure the influence of different components of artificial intelligence and marketing strategies pursued by the consumers. The research is to identify the impact of different components artificial intelligence on consumer behaviour. The sales forecasting...

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Veröffentlicht in:	Salud, Ciencia y Tecnología - Serie de Conferencias Ciencia y Tecnología - Serie de Conferencias, 2024-01, Vol.3 (3), p.896
Hauptverfasser:	Latha, R.S., Chandran, M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Artificial Intelligence Confirmatory Factor Analysis Consumer Behaviour
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