The perception of corporate social responsibility and its impact on e-wallet users

Corporate social responsibility (CSR) in the business environment is important in promoting responsible consumption decisions. Adequate management of CSR communications favors, among other aspects, the external processes of customer response behavior. For this reason, the authors set out to analyze...

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Veröffentlicht in:	Económicas CUC 2024, Vol.45 (1)
Hauptverfasser:	Sánchez Zeferino, Diana Edith, Otero Gómez, María Cristina, Giraldo Pérez, Wilson
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Competitiveness for the Improvement of Services with Quality Competitividad Empresarial para la Mejora de los servicios con calidad componente conativo comportamiento del consumidor conative component consumer behavior estrategia Monederos electrónicos segmentación segmentation strategy wallets
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