Green Products Purchase Intention in Chilean Consumers: Comparing Three Models Using Structural Equations
The objective of this study was to compare three models: the theory of reasoned action (tra), the theory of planned behavior (tpb), and its extended form (etpb), to predict the intention of Chilean consumers for purchasing green products. Five hundred people were surveyed, establishing an inter-rate...
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Veröffentlicht in: | Revista colombiana de psicología 2023, Vol.32 (1), p.83-101 |
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Format: | Artikel |
Sprache: | eng |
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