Evaluating the Effectiveness of Cross-Media Writing to Enhance Children’s Language Competences: An Edu-communicative Study of Language Development in China

Despite the extensive focus on language development, Chinese children are facing several types of difficulties in developing their linguistic skills in English, majorly due to their extensive character-based writing system and complex tonal language. It is observed that cross-media writing helps the children to promote level of engagement in English writing through multimodal language learning, creativity fostering, collaborative learning opportunities and transferable skills which lead to the promotion of language skills. To address these issues, this study proposed the importance of the effectiveness of cross-media writing in language development. The blended use of blogs, podcasts, TikTok’s, videos, and Duolingo’s in TV ads as education communicative practices was considered as cross media platform. A survey questionnaire was developed for data collection from the language development experts in various Chinese educational institutions. By considering a cross-sectional research design, 265 valid responses were received and used in data analysis by using Structural Equation Modeling (SEM). Findings of the study revealed the major contribution of cross-media writing to language development of Chinese children. This study provides valuable insights for the practitioners to promote language development among the Chinese children using cross-media in educational communication. A pesar de la gran atención que se presta al desarrollo del lenguaje, los niños chinos se enfrentan a varios tipos de dificultades para desarrollar sus competencias lingüísticas en inglés, debido principalmente a su extenso sistema de escritura basado en caracteres y a su complejo lenguaje tonal. Se observa que la escritura multiplataforma (crossmedia) ayuda a los niños a promover el nivel de interés en la escritura en inglés a través del aprendizaje multimodal de la lengua, el fomento de la creatividad, las oportunidades de aprendizaje colaborativo y las habilidades transferibles que conducen a la potenciación de las competencias lingüísticas. Para abordar estas cuestiones, este estudio propuso la importancia de la efectividad de la escritura multiplataforma en el desarrollo lingüístico. El uso combinado de blogs, podcasts, TikToks, videos y Duolingo en anuncios de televisión como prácticas comunicativas en la educación se consideró un formato multiplataforma. Se elaboró una encuesta para recopilar datos de los expertos en desarrollo lingüístico de diversas instituciones educativas ch