STRATEGIC MARKETING MANAGEMENT ANALYSIS IN THE COMMERCIAL FISHING SECTOR IN THE CITY OF BOGOTÁ- COLÔMBIA

Objective: The objective of the study was to develop the analysis of strategic marketing management in the commercial fishing sector in the Paloquemao plaza in Bogotá, in order to increase productivity, based on sustainability models. Theoretical Framework: In this topic, the sustainability model fo...

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Veröffentlicht in:	International Journal of Professional Business Review 2024-03, Vol.9 (3), p.e04535
Hauptverfasser:	Romero, Paola Andrea Garzón, Pimiento, Margarita Rosa de la Cruz, Gómez-Espinosa, Claudia Patricia, Mosquera-Laverde, William Eduardo
Format:	Artikel
Sprache:	eng
Schlagworte:	Fishing Commercial Sector Marketing Productivity Strategy Sustainability
Online-Zugang:	Volltext
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