Marketing 5.0 como eje de posicionamiento en las empresas del Ecuador

Technological development and new innovation trends have generated a challenge for companies to find their customers and consumers Given this, artificial intelligence and marketing 5.0 provides a frontier of possibilities for business strategy and achieve an adequate experience in their purchase, at...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	593 Digital Publisher CEIT 2023, Vol.8 (3-1), p.363-376
Hauptverfasser:	Zaldumbide Peralvo, David, Morales López, David Alexander
Format:	Artikel
Sprache:	spa
Schlagworte:	artificial intelligence business positioning business strategy digitalización digitalization Estrategia empresarial industria 4 industry 4 inteligencia artificial marketing 5 posicionamiento empresarial sociedad 4 society 4
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!