Empresas de autoservicio transnacionales la nueva era de la comercialización: comercio electrónico

In general, a decade ago it was believed that small suppliers could be brought to electronic commerce through mutual benefit, coercion or critical mass effects. The problem is that traditional initiatives are not compatible. " Small and medium-sized businesses typically interact with a small number of business partners, and often only have one large customer. They have, therefore, little to gain from the global connectivity offered by the traditional EDI network. Such firms have simple, often manual operations, and simple financial systems and, therefore, have little to gain from computer-to-computer connectivity. Thus, start-up costs and ongoing business costs can not generally be justified by any operational benefits offered by EDI. These businesses have to bear the costs, simply to protect themselves from the threat of being left out of the chain. Moreover, small firms make up the more transitional and less strategic segment of the economy, which makes them little par- ticipant in trends in this regard. In 1970, although computers had not yet appeared as they are now known, the first commercial relationships in which computers were used to transmit data emerged. With this platform, in 1980 the catalog trade was modernized with the aid of television through the "telesales", these showed more realism of the products to be exhibited, they emphasized its attributes and more important characteristics. This type of direct sale was made by telephone calls and payment was made through credit cards. It was in 1979 that Michael Aldrich, an English businessman, invented the online shopping with which he enabled the process of online transactions between consumers and companies, or between one company and another. In 1980 the catalog trade was modernized with the help of television, evolved to the telesales provided more realism to the sales and less interaction and to that they used telephone calls and payments through the credit cards. In 1981 Thomson Holidays, owner of a travel agency, decided to connect its travel agents so that they could immediately see what was available in their catalog and offer them to their customers, this action is considered the first B2B online sale. En general, una década atrás se creía que los pequeños proveedores podían traerse al comercio electrónico a través del beneficio mutuo, coerción o efectos de masa crítica. El problema es que las iniciativas tradicionales no son compatibles.” La pequeña y mediana empresa interactúa típicam