Role of Live E-Commerce on Consumer Purchase Intentions

Purpose:  Live streaming is one of the many options that e-commerce offers to enable retailers to advertise goods in real time through live video.   Theoretical framework:  In the framework of online shopping research, perceived value and trust received are considered significant variables of cognit...

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Veröffentlicht in:	International Journal of Professional Business Review 2023-01, Vol.8 (6), p.e02435-16
Hauptverfasser:	Ling, Qi, Masrom, Maslin Bte
Format:	Artikel
Sprache:	eng
Schlagworte:	Commerce Electronic commerce Information seeking behavior Live Purchase Intention Streaming Streaming media
Online-Zugang:	Volltext
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