The Mediating Role of Marketing Innovation Between Internal Social Media Utilization and Business Performance of Smes in Saudi Arabia

Purpose: The usage of social media (SM) by small and medium enterprises (SMEs) received relatively less attention and the findings in the literature are mixed in terms of the effect of SM on SME performance. The purpose of this study is to examine the effect of SM utilization on SME business perform...

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Veröffentlicht in:	International Journal of Professional Business Review 2023-01, Vol.8 (5), p.e01811-28
Hauptverfasser:	Alhamami, Ahmed Abdullah, Hashim, Noor Azuan, Hamid, Roshayati Abdul, Hamid, Siti Ngayesah Ab
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Growth Innovations Internal Social Media Utilization Marketing Marketing Innovation Profitability Small & medium sized enterprises-SME SME Performance Social networks
Online-Zugang:	Volltext
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