Global successful experiences of the health tourism brand and presentation of a native model

The current study aims to benchmark the global successful experiences of health tourism branding and presenting its native pattern. This study is analytical-descriptive in nature and practical approach in terms of the target sought. The questionnaire was designed to measure the effective variables o...

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Veröffentlicht in:	Revista de la Universidad del Zulia 2020-07, Vol.11 (30), p.336-351
1. Verfasser:	Afsharifar, Amin
Format:	Artikel
Sprache:	eng
Schlagworte:	benchmarking branding health tourism pattern successful experience
Online-Zugang:	Volltext
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