The Archetype of Hero in Family Businesses
For family business advisors and consultants, the analysis of their client’s shared narrative helps them understand their business and family dynamics and the reality they have built together. Understanding the language of family mythology and the behavior of the narrative processes, can help positi...
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| Veröffentlicht in: | European Journal of Family Business 2022, Vol.12 (1), p.90-95 |
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| container_end_page | 95 |
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| container_issue | 1 |
| container_start_page | 90 |
| container_title | European Journal of Family Business |
| container_volume | 12 |
| creator | Salazar, Guillermo |
| description | For family business advisors and consultants, the analysis of their client’s shared narrative helps them understand their business and family dynamics and the reality they have built together. Understanding the language of family mythology and the behavior of the narrative processes, can help positively to reinforce the purpose and meaning of their legacy and its transmission. In this article readers will learn how Joseph Campbell’s Monomyth of the Hero concept fits with the founder/entrepreneur myth in a family business, and how making it conscious can be used as a coherent tool that brings true meaning and inspiration to every family member in every generation. |
| doi_str_mv | 10.24310/ejfbejfb.v12i1.14630 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 2444-877X |
| ispartof | European Journal of Family Business, 2022, Vol.12 (1), p.90-95 |
| issn | 2444-877X 2444-8788 |
| language | eng |
| recordid | cdi_dialnet_primary_oai_dialnet_unirioja_es_ART0001537728 |
| source | DOAJ Directory of Open Access Journals; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; Dialnet |
| subjects | Empresa familiar Family business Legacy Legado Narración Narrativa Narrative Storytelling |
| title | The Archetype of Hero in Family Businesses |
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