Knowledge agility, relational capability, marketing networks antecedence for successful marketing performance
Abstract This study aims to examine the effect of knowledge capabilities, relational capabilities, network marketing and marketing performance. The research sample was 215 respondents. The analysis tool uses SEM (Structural Equation Modeling). AMOS version 16 is used for data processing. The finding...
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| Veröffentlicht in: | Contaduría, administración administración, 2022, Vol.67 (2), p.334 |
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| creator | Sugiyarti, Gita Mardiyono, Aris |
| description | Abstract This study aims to examine the effect of knowledge capabilities, relational capabilities, network marketing and marketing performance. The research sample was 215 respondents. The analysis tool uses SEM (Structural Equation Modeling). AMOS version 16 is used for data processing. The findings of this study are, first, knowledge capability has a significant positive effect on network marketing and marketing performance. Second, network marketing has a significant positive effect on marketing performance. Third, relationship capability has a significant positive effect on network marketing but not significant on marketing performance. |
| doi_str_mv | 10.22201/fca.24488410e.2022.3199 |
| format | Article |
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The research sample was 215 respondents. The analysis tool uses SEM (Structural Equation Modeling). AMOS version 16 is used for data processing. The findings of this study are, first, knowledge capability has a significant positive effect on network marketing and marketing performance. Second, network marketing has a significant positive effect on marketing performance. Third, relationship capability has a significant positive effect on network marketing but not significant on marketing performance.</description><identifier>ISSN: 0186-1042</identifier><identifier>EISSN: 2448-8410</identifier><identifier>DOI: 10.22201/fca.24488410e.2022.3199</identifier><language>eng</language><publisher>Universidad Nacional Autónoma de México, Facultad de Contaduría y Administración</publisher><subject>Business, Finance ; capacidad relacional ; conocimiento agilidad ; desempeño de mercadotecnia ; knowledge agility ; Management ; marketing networks ; marketing performance ; redes de comercialización ; relational capability</subject><ispartof>Contaduría, administración, 2022, Vol.67 (2), p.334</ispartof><rights>This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.</rights><rights>LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. 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| ispartof | Contaduría, administración, 2022, Vol.67 (2), p.334 |
| issn | 0186-1042 2448-8410 |
| language | eng |
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| subjects | Business, Finance capacidad relacional conocimiento agilidad desempeño de mercadotecnia knowledge agility Management marketing networks marketing performance redes de comercialización relational capability |
| title | Knowledge agility, relational capability, marketing networks antecedence for successful marketing performance |
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