Predicting Malaysian university students’ intent to pursue retailing career: Applicability of theory of planned behavior

Purpose: The retail industry offers diverse and unique career paths. However, despite the high demand for new graduates to fill managerial positions in the retail sector, their reluctance to pursue a retail career remain. This study aims to investigate the antecedents that predict retail career inte...

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Veröffentlicht in:	International Journal of Professional Business Review 2022, Vol.7 (1), p.e0277
Hauptverfasser:	Mokhlis, Safiek, Nik Hussin, Nik Syuhailah, Nizam, Nurul Zarirah, Mohd Noor, Nor Azila, Muslim, Noor Awanis
Format:	Artikel
Sprache:	eng
Schlagworte:	Career intention Comercio minorista Estudiantes universitarios Intención de una carrera Retail stores Retailing Teoría del comportamiento planificado (TCP) Theory of planned behavior University students Variables
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