El marketing político y las estrategias publicitarias para los medios OTL en la ciudad de Ambato - Ecuador

Political Marketing designs and formulates advertising strategies with the objective to attract as many voters as possible. In recent years, these strategies want to be adapted to OTL media, which are internet-related media and digital media. The research objective is to analyze the effectiveness of...

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Veröffentlicht in:	593 Digital Publisher CEIT 2020, Vol.5 (5), p.159-168
Hauptverfasser:	Peñaherrera Zambrano, Santiago Xavier, Yanchaguano, Alex, Criollo, Angel
Format:	Artikel
Sprache:	spa
Schlagworte:	estrategias publicitarias internet marketing político medios OTL OTL media political marketing publicity strategies votantes voters
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