PDO certification: a brand identity for wine tourism in Catalonia (Spain)

The aim of this study is to analyse how PDO certification (Protected Designation of Origin) is being used to develop oenological tourism in rural areas in the Autonomous Community of Catalonia (Spain). We will also consider how marketing technologies can be applied to increment the value of the wine...

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Veröffentlicht in:	Geographicalia 2020 (72), p.87-109
Hauptverfasser:	Nicolas Sans, Ruben, Álvarez, Jesús, Molleví Bortoló, Gemma, Villoro Armengol, Jordi
Format:	Artikel
Sprache:	eng
Schlagworte:	brand identity Catalonia (Spain) Catalunya denominaciones de origen enoturismo marca identitaria Protected Designation of Origin Terroir Terruño wine tourism
Online-Zugang:	Volltext
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