Determinants of customer's apartment purchase intention: is the location dominant?
The purpose of this research is to identify and measure the factors affecting the intention to buy apartments of customers in Ho Chi Minh City, Vietnam. The survey carried out with the participation of 200 customers. The authors explore five factors which affect customer's apartment purchase in...
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| Veröffentlicht in: | Independent Journal of Management & Production 2020-07, Vol.11 (4), p.1303-1322 |
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| creator | Le-Hoang, Phuong Viet Ho, Yen Truong Thi Luu, Danh Xuan Le, Truc Thanh Thi |
| description | The purpose of this research is to identify and measure the factors affecting the intention to buy apartments of customers in Ho Chi Minh City, Vietnam. The survey carried out with the participation of 200 customers. The authors explore five factors which affect customer's apartment purchase intention include location, features, brand, finance, and subjective norm. The result from Exploratory Factor Analysis (EFA) shows that location, features, finance, and subjective norm have a significant effect on the intention to buy customers' apartments. In which, location in Ho Chi Minh City context is the most influential factor, so, it strongly confirm the research of Adair et al. (1996), Clark et al. (2006), Daly et al. (2003), Kaynak and Stevenson (2007), Opoku and AbdulMuhmin (2010), Sengul et al. (2010), Tu and Goldfinch (1996), Xiao and Tan (2007) and Wang and Li (2006). The study also proposes some recommendations to increase the attractiveness of the apartment. What is more, developers, marketers, real estate policymakers can use the results of this research to understand the needs of customers better and satisfy customers. |
| doi_str_mv | 10.14807/ijmp.v11i4.1100 |
| format | Article |
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The survey carried out with the participation of 200 customers. The authors explore five factors which affect customer's apartment purchase intention include location, features, brand, finance, and subjective norm. The result from Exploratory Factor Analysis (EFA) shows that location, features, finance, and subjective norm have a significant effect on the intention to buy customers' apartments. In which, location in Ho Chi Minh City context is the most influential factor, so, it strongly confirm the research of Adair et al. (1996), Clark et al. (2006), Daly et al. (2003), Kaynak and Stevenson (2007), Opoku and AbdulMuhmin (2010), Sengul et al. (2010), Tu and Goldfinch (1996), Xiao and Tan (2007) and Wang and Li (2006). The study also proposes some recommendations to increase the attractiveness of the apartment. What is more, developers, marketers, real estate policymakers can use the results of this research to understand the needs of customers better and satisfy customers.</description><identifier>ISSN: 2236-269X</identifier><identifier>EISSN: 2236-269X</identifier><identifier>DOI: 10.14807/ijmp.v11i4.1100</identifier><language>eng</language><publisher>Sao Paulo: Independent Journal of Management & Production, I J M & P</publisher><subject>Apartments ; brand ; Central business districts ; Consumer behavior ; Consumers ; Customers ; Decision making ; Developers ; features ; finance ; Households ; Housing ; Location ; Marketing ; Purchase intention ; Purchasing ; Researchers ; Studies ; subjective norm</subject><ispartof>Independent Journal of Management & Production, 2020-07, Vol.11 (4), p.1303-1322</ispartof><rights>Copyright Independent Journal of Management & Production, I J M & P Jul/Aug 2020</rights><rights>LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. 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| subjects | Apartments brand Central business districts Consumer behavior Consumers Customers Decision making Developers features finance Households Housing Location Marketing Purchase intention Purchasing Researchers Studies subjective norm |
| title | Determinants of customer's apartment purchase intention: is the location dominant? |
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