Near and similar restaurants: competitors or allies?

The proximity of businesses targeting the same market segment, meeting the same needs and operating in a similar way is generally believed to indicate more competition. However, this situation can be beneficial for the companies involved, and it may not necessarily generate an adverse environment. T...

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Veröffentlicht in:	Tourism & management studies 2020-01, Vol.16 (1), p.17-27
Hauptverfasser:	Pérez-Campdesuñer, Reyner, Sánchez-Rodríguez, Alexander, Miguel-Guzmán, Margarita De, García-Vidal, Gelmar, Martínez-Vivar, Rodobaldo
Format:	Artikel
Sprache:	eng
Schlagworte:	advertising atención al cliente customer service demand demanda HOSPITALITY, LEISURE, SPORT & TOURISM pequeña empresa publicidad Restaurant Restaurante small business
Online-Zugang:	Volltext
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