The Evolution of Demarketing Literature

The term demarketing refers to a strategy aimed at regulating the level and shape of actual and future demand by organizations (profit and non-profit as well as governments). Put differently, demarketing is the strategic answer or road mapping, designed by organizations, to manage excessive demand o...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Forum empresarial 2017, Vol.22 (1), p.77-108
Hauptverfasser:	Pellot, José Davis, Medina Velázquez, Angely Yomara, Quiñones, Víctor, Pérez Rivera, Myra Mabel, Von Hack, Jonathan
Format:	Artikel
Sprache:	eng
Schlagworte:	Administración Business demanda excesiva demarketing demercadear escasez excessive demand recesiones recessions scarcity
Online-Zugang:	Volltext
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