COMPETITIVE PRESSURE SYSTEMS MAPPING IN THE BRAZILIAN TRUCK MARKET

The automotive business in Brazil achieved 10% of the industry revenue and 6% of the formal employment by 2008. The commercial vehicle segment concentrated so far eight truck makers that experienced their best market figures in 2008, the economy crisis in 2009, and an extraordinary recovery in 2010....

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Veröffentlicht in:	Independent Journal of Management & Production 2013-01, Vol.4 (1), p.148-169
Hauptverfasser:	Da Cruz, Ricardo Costa, Starke-Rodrigues, Francisco C. T.
Format:	Artikel
Sprache:	eng
Schlagworte:	automotive industry Behavior Business Intelligence Competition competitive dynamics competitive pressure systems mapping Emission standards Globalization Mapping market commonality Marketing Mergers & Acquisitions Operations Strategy Organizational behavior rivalry Strategic management strategy Studies Trends Trucking industry trucks
Online-Zugang:	Volltext
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