COMPETITIVE PRESSURE SYSTEMS MAPPING IN THE BRAZILIAN TRUCK MARKET
The automotive business in Brazil achieved 10% of the industry revenue and 6% of the formal employment by 2008. The commercial vehicle segment concentrated so far eight truck makers that experienced their best market figures in 2008, the economy crisis in 2009, and an extraordinary recovery in 2010....
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| Veröffentlicht in: | Independent Journal of Management & Production 2013-01, Vol.4 (1), p.148-169 |
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| creator | Da Cruz, Ricardo Costa Starke-Rodrigues, Francisco C. T. |
| description | The automotive business in Brazil achieved 10% of the industry revenue and 6% of the formal employment by 2008. The commercial vehicle segment concentrated so far eight truck makers that experienced their best market figures in 2008, the economy crisis in 2009, and an extraordinary recovery in 2010. The main goal of this paper, therefore, is to contribute to the academy with an alternative approach of strategic and behavioral analysis of rivalry and competition from different forces model of Porter Ford, Iveco, MAN, Mercedes-Benz, Scania and Volvo were assessed from 2008 to 2010 within three main performance indicators -- unit sales, gross revenues and operating profits -- supporting the elaboration of the competitive pressure systems mapping model of D'aveni, including a hypothetical future scenario with a new entrant and the potential impacts in the system. Main findings and results portray the asymmetrical strategic behavior of competitors and the temporary dynamic stability in the Brazilian truck industry. |
| doi_str_mv | 10.14807/ijmp.v4i1.64 |
| format | Article |
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Main findings and results portray the asymmetrical strategic behavior of competitors and the temporary dynamic stability in the Brazilian truck industry.</description><identifier>ISSN: 2236-269X</identifier><identifier>EISSN: 2236-269X</identifier><identifier>DOI: 10.14807/ijmp.v4i1.64</identifier><language>eng</language><publisher>Sao Paulo: Independent Journal of Management & Production, I J M & P</publisher><subject>automotive industry ; Behavior ; Business Intelligence ; Competition ; competitive dynamics ; competitive pressure systems mapping ; Emission standards ; Globalization ; Mapping ; market commonality ; Marketing ; Mergers & Acquisitions ; Operations Strategy ; Organizational behavior ; rivalry ; Strategic management ; strategy ; Studies ; Trends ; Trucking industry ; trucks</subject><ispartof>Independent Journal of Management & Production, 2013-01, Vol.4 (1), p.148-169</ispartof><rights>Copyright Independent Journal of Management & Production, I J M & P Jan-Jun 2013</rights><rights>LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. 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The commercial vehicle segment concentrated so far eight truck makers that experienced their best market figures in 2008, the economy crisis in 2009, and an extraordinary recovery in 2010. The main goal of this paper, therefore, is to contribute to the academy with an alternative approach of strategic and behavioral analysis of rivalry and competition from different forces model of Porter Ford, Iveco, MAN, Mercedes-Benz, Scania and Volvo were assessed from 2008 to 2010 within three main performance indicators -- unit sales, gross revenues and operating profits -- supporting the elaboration of the competitive pressure systems mapping model of D'aveni, including a hypothetical future scenario with a new entrant and the potential impacts in the system. 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| subjects | automotive industry Behavior Business Intelligence Competition competitive dynamics competitive pressure systems mapping Emission standards Globalization Mapping market commonality Marketing Mergers & Acquisitions Operations Strategy Organizational behavior rivalry Strategic management strategy Studies Trends Trucking industry trucks |
| title | COMPETITIVE PRESSURE SYSTEMS MAPPING IN THE BRAZILIAN TRUCK MARKET |
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