La fotografia como elemento de comunicación política: (El caso del Ayuntamiento de Madrid)

Political communication has achieved a high degree of specialization in order to enhance the leadership of the electoral candidate. The message requires a careful design of the content and how to present it. Today is not enough to appeal to the reason to sell a product or an idea. We must get the he...

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Bibliographische Detailangaben

Veröffentlicht in:	Anduli : revista andaluza de ciencias sociales 2015 (14), p.171-199
1. Verfasser:	Cavadas Gormaz, María José
Format:	Artikel
Sprache:	spa
Schlagworte:	alcalde candidato electoral comunicación política election candidate fotografía gabinete de prensa leadership liderazgo Mayor photography political communication press office
Online-Zugang:	Volltext
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