El valor de investigar en relaciones públicas

For a long time public relations were considered a part of journalism and, as such, is considered as a minor activity primarily related to the protocol and event management. Today, the profession has evolved along with technological advances and systems concepts about organizations. In this context,...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Vivat academia (Alcalá de Henares) 2011 (117), p.778-794
Hauptverfasser:	Olea Jorquera, Marcela Fabiola, Román Alvarez, Eduardo
Format:	Artikel
Sprache:	spa
Schlagworte:	Comunicación Comunication Interacción Interaction Investigación Public Relations Relaciones Públicas
Online-Zugang:	Volltext
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