SPERBER AND WILSON'S RELEVANCE THEORY AND ITS APPLICABILITY TO ADVERTISING DISCOURSE: EVIDENCE FROM BRITISH PRESS ADVERTISEMENTS

This paper aims to analyse the applicability of Sperber and Wilson's relevance theory to advertising discourse. A brief presentation of the principles of the mentioned theory will be followed by an application of this theoretical framework to account for some of the most outstanding characteris...

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Veröffentlicht in:	Atlantis (Salamanca, Spain) Spain), 2000, Vol.22 (2), p.37-50
1. Verfasser:	Diaz Perez, Francisco Javier
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising campaigns Discourse Implicature Inference Language Ostensive communication Perfumes Puns Wordplay
Online-Zugang:	Volltext
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