Price Knowledge in Your Pocket: How External Information Storage: Influences Consumers’ Price Knowledge

Research: Sparrow et al. (2011) have provided evidence about the harmful effects of external information storage on peoples’ memory. We verify whether this phenomenon also applies to consumers’ price knowledge. In line with the findings of Sparrow et al (2011), our replication study shows that consu...

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Bibliographische Detailangaben
1. Verfasser: Scheidegger, Gianluca
Format: Dataset
Sprache:eng
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