Confirmatory factor analysis of marketing performance dimensions: a lesson from SMEs in Malang, Indonesia

Literature on marketing has been extensive, with attention given mostly to measuring performance. This article extends the body of knowledge by focusing on the evolution of marketing measurement and the emerging trends. The novelty lies in the involvement of developing-country SMEs, with the goal of...

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Bibliographische Detailangaben

Hauptverfasser:	Lestari, Resanti, Syahyuti, Wibawa, Berto Mulia, Endayani, Fatmasari, Setyawati, Dyah, Silalahi, Sahat Aditua Fandhitya
Format:	Dataset
Sprache:	eng
Schlagworte:	Biological Sciences not elsewhere classified Cancer Environmental Sciences not elsewhere classified FOS: Sociology Information Systems not elsewhere classified Mental Health Pharmacology Science Policy Sociology
Online-Zugang:	Volltext bestellen
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