Social media usage in Qatar

The dataset examines how social media influencers' characteristics impact followers' parasocial relationship. A 5 points Likert scale survey containing 35 items was used to measure seven concepts (Homophily, Popularity, Leverage, Fashionable, Affinity, Parasocial relationship, WOM, and pur...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Ben Mimoun, Mohamed Slim
Format:	Dataset
Sprache:	eng
Schlagworte:	Consumer Behavior Instagram Qatar Social Media Marketing
Online-Zugang:	Volltext bestellen
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