Designing a Platform for the Development of Esports in Indonesia through Branding 'Elite.Esport

There are still many esports players in Indonesia who do not have a place to show their abilities and develop in the world of esports. In addition, branding and social media used for promotion are not optimal in the context of esports. The goal of "Elite.Esports" is to create a place for esports players to develop and encourage the progress of esports in Indonesia every year. In addition, "Elite.Esports" will utilize Instagram as the main media to promote esports in Indonesia. The method used in designing the "Elite.Esports" branding is design thinking, which includes five stages, namely: Empathize, Define, Ideate, Prototype, and Test. Data was obtained through surveys, interviews, and online data sources. The conclusion of the process is that Instagram plays an important role in promoting esports widely and effectively, and the application of design principles to the "Elite.Esports" Instagram branding can make the appearance of social media more attractive, organized, and able to attract public attention with clear messages and the right impression.