Data for "Instagram in the Modest Fashion Market: Analysis by Perspective of Sociotechnical Structure" published by RAC - Revista de Administração Contemporânea
In this research, we aim to understand the sociotechnical role of Instagram in the modest fashion market in Brazil, proposing a theoretical-empirical model for the analysis of this social media as a market-thinking infrastructure. Therefore, we used two techniques for data collection: (a) semi-struc...
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