Optimal personalized treatment rules for marketing interventions: A review of methods, a new proposal, and an insurance case study

In many important settings, subjects can show signi cant heterogeneity in response to a stimulus or treatment". For instance, a treatment that works for the overall population might be highly ine ective, or even harmful, for a subgroup of subjects with speci c characteristics. Similarly, a new...

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Hauptverfasser:	Guelman, Leo, Guillén, Montserrat, Pérez Marín, Ana María
Format:	Artikel
Sprache:	eng
Schlagworte:	Assegurances Economic statistics Estadística econòmica Inference Inferència Insurance Marketing Màrqueting
Online-Zugang:	Volltext bestellen
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