Innovation, technology and services: marketing, art and culture
One of the objectives of marketing research is studying the customer’s behavior in order to perceive their degree of satisfaction. When delivering a service it is important to know customers’ attitudes, interests and preferences in order to improve it and guarantee a future satisfaction for new audi...
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| creator | Charques Trallero, Carolina |
| description | One of the objectives of marketing research is studying the customer’s behavior in order to perceive their degree of satisfaction. When delivering a service it is important to know customers’ attitudes, interests and preferences in order to improve it and guarantee a future satisfaction for new audiences.
This study is focused on factors influencing the behavior of museums visitors, more specifically their attitude towards technology. As nowadays technology has occupied an important part in people’s life, it is understandable that cultural institutions such as museums want to know customers’ preferences and opinions about technology.
The services marketing perspective was studied and informed the preparation of the interviews in two relevant museums in Lisbon as well as the elaboration of two questionnaires, one for museums and one intended for visitors (customers).
The empirical results do not show a clear relation between the youthful sample current behavior and other factors such as their attitude towards Apps, Social Networks or Interactive Technologies. However, the study shows that the visitors’ opinions and preferences related to technology are very similar to the ones from museums, which may increase the future attractiveness of museums from this market segment, important for those cultural institutions.
Outgoing |
| format | Dissertation |
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This study is focused on factors influencing the behavior of museums visitors, more specifically their attitude towards technology. As nowadays technology has occupied an important part in people’s life, it is understandable that cultural institutions such as museums want to know customers’ preferences and opinions about technology.
The services marketing perspective was studied and informed the preparation of the interviews in two relevant museums in Lisbon as well as the elaboration of two questionnaires, one for museums and one intended for visitors (customers).
The empirical results do not show a clear relation between the youthful sample current behavior and other factors such as their attitude towards Apps, Social Networks or Interactive Technologies. However, the study shows that the visitors’ opinions and preferences related to technology are very similar to the ones from museums, which may increase the future attractiveness of museums from this market segment, important for those cultural institutions.
Outgoing</description><language>eng</language><publisher>Universitat Politècnica de Catalunya</publisher><subject>Actituds Consumers – Attitudes Satisfacció del consumidor ; Anàlisi ; Anàlisi de processos de negoci i de fabricació ; Aspectes socials ; Consumer satisfaction ; Consumidors ; Direcció d’operacions ; Economia i organització d'empreses ; Market surveys ; Mercat ; Museum attendance ; Museus—Visites ; Social aspects ; Technology ; Tecnologia ; Àrees temàtiques de la UPC</subject><creationdate>2013</creationdate><rights>info:eu-repo/semantics/openAccess</rights><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>230,311,776,881,4038,26951</link.rule.ids><linktorsrc>$$Uhttps://recercat.cat/handle/2072/246419$$EView_record_in_Consorci_de_Serveis_Universitaris_de_Catalunya_(CSUC)$$FView_record_in_$$GConsorci_de_Serveis_Universitaris_de_Catalunya_(CSUC)$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>Charques Trallero, Carolina</creatorcontrib><title>Innovation, technology and services: marketing, art and culture</title><description>One of the objectives of marketing research is studying the customer’s behavior in order to perceive their degree of satisfaction. When delivering a service it is important to know customers’ attitudes, interests and preferences in order to improve it and guarantee a future satisfaction for new audiences.
This study is focused on factors influencing the behavior of museums visitors, more specifically their attitude towards technology. As nowadays technology has occupied an important part in people’s life, it is understandable that cultural institutions such as museums want to know customers’ preferences and opinions about technology.
The services marketing perspective was studied and informed the preparation of the interviews in two relevant museums in Lisbon as well as the elaboration of two questionnaires, one for museums and one intended for visitors (customers).
The empirical results do not show a clear relation between the youthful sample current behavior and other factors such as their attitude towards Apps, Social Networks or Interactive Technologies. However, the study shows that the visitors’ opinions and preferences related to technology are very similar to the ones from museums, which may increase the future attractiveness of museums from this market segment, important for those cultural institutions.
Outgoing</description><subject>Actituds Consumers – Attitudes Satisfacció del consumidor</subject><subject>Anàlisi</subject><subject>Anàlisi de processos de negoci i de fabricació</subject><subject>Aspectes socials</subject><subject>Consumer satisfaction</subject><subject>Consumidors</subject><subject>Direcció d’operacions</subject><subject>Economia i organització d'empreses</subject><subject>Market surveys</subject><subject>Mercat</subject><subject>Museum attendance</subject><subject>Museus—Visites</subject><subject>Social aspects</subject><subject>Technology</subject><subject>Tecnologia</subject><subject>Àrees temàtiques de la UPC</subject><fulltext>true</fulltext><rsrctype>dissertation</rsrctype><creationdate>2013</creationdate><recordtype>dissertation</recordtype><sourceid>XX2</sourceid><recordid>eNrjZLD3zMvLL0ssyczP01EoSU3OyMvPyU-vVEjMS1EoTi0qy0xOLbZSyE0syk4tycxL11FILCoBSyaX5pSUFqXyMLCmJeYUp_JCaW4GQzfXEGcP3eTi0uT4otTk1KLkxJL4_MRMBAeEjQzMjeKNTMxMDC2NydEDAB4nPhg</recordid><startdate>2013</startdate><enddate>2013</enddate><creator>Charques Trallero, Carolina</creator><general>Universitat Politècnica de Catalunya</general><general>Universidade Técnica de Lisboa</general><scope>XX2</scope></search><sort><creationdate>2013</creationdate><title>Innovation, technology and services: marketing, art and culture</title><author>Charques Trallero, Carolina</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-csuc_recercat_oai_recercat_cat_2072_2464193</frbrgroupid><rsrctype>dissertations</rsrctype><prefilter>dissertations</prefilter><language>eng</language><creationdate>2013</creationdate><topic>Actituds Consumers – Attitudes Satisfacció del consumidor</topic><topic>Anàlisi</topic><topic>Anàlisi de processos de negoci i de fabricació</topic><topic>Aspectes socials</topic><topic>Consumer satisfaction</topic><topic>Consumidors</topic><topic>Direcció d’operacions</topic><topic>Economia i organització d'empreses</topic><topic>Market surveys</topic><topic>Mercat</topic><topic>Museum attendance</topic><topic>Museus—Visites</topic><topic>Social aspects</topic><topic>Technology</topic><topic>Tecnologia</topic><topic>Àrees temàtiques de la UPC</topic><toplevel>online_resources</toplevel><creatorcontrib>Charques Trallero, Carolina</creatorcontrib><collection>Recercat</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>Charques Trallero, Carolina</au><format>dissertation</format><genre>dissertation</genre><ristype>THES</ristype><btitle>Innovation, technology and services: marketing, art and culture</btitle><date>2013</date><risdate>2013</risdate><abstract>One of the objectives of marketing research is studying the customer’s behavior in order to perceive their degree of satisfaction. When delivering a service it is important to know customers’ attitudes, interests and preferences in order to improve it and guarantee a future satisfaction for new audiences.
This study is focused on factors influencing the behavior of museums visitors, more specifically their attitude towards technology. As nowadays technology has occupied an important part in people’s life, it is understandable that cultural institutions such as museums want to know customers’ preferences and opinions about technology.
The services marketing perspective was studied and informed the preparation of the interviews in two relevant museums in Lisbon as well as the elaboration of two questionnaires, one for museums and one intended for visitors (customers).
The empirical results do not show a clear relation between the youthful sample current behavior and other factors such as their attitude towards Apps, Social Networks or Interactive Technologies. However, the study shows that the visitors’ opinions and preferences related to technology are very similar to the ones from museums, which may increase the future attractiveness of museums from this market segment, important for those cultural institutions.
Outgoing</abstract><pub>Universitat Politècnica de Catalunya</pub><oa>free_for_read</oa></addata></record> |
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| source | Recercat |
| subjects | Actituds Consumers – Attitudes Satisfacció del consumidor Anàlisi Anàlisi de processos de negoci i de fabricació Aspectes socials Consumer satisfaction Consumidors Direcció d’operacions Economia i organització d'empreses Market surveys Mercat Museum attendance Museus—Visites Social aspects Technology Tecnologia Àrees temàtiques de la UPC |
| title | Innovation, technology and services: marketing, art and culture |
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