Intangibles en la internacionalización de las bodegas españolas: percepción directiva y comparada entre empresas familiares y no familiares

Purpose: To determine which of the intangible resources possessed by companies from the Spanish viticultural sector can serve as a source of competitive advantage in the development of their international strategies. Exploratory study of the impact of the different intangible resources possessed by...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Intangible capital 2011, Vol.7 (2)
Hauptverfasser:	Fuentes-Lombardo, Guadalupe, Fernández-Ortiz, Rubén, Cano-Rubio, Miriam
Format:	Artikel
Sprache:	cat
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!