Who is marketing alcohol in the slums of Kampala? A closer look at marketing types, content and brands

Objective: To understand alcohol marketing strategies used in an urban slum, photographs of street-level (defined as being seen while walking along the streets) alcohol advertisements were assessed to determine the marketing types, content, and brands in Kampala, Uganda. The content of these photogr...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	The international journal of alcohol and drug research 2024-08
Hauptverfasser:	Madden, Joseph, Swahn, Monica, Kasirye, Rogers
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!