AI-Powered Influence: Unveiling Consumer Engagement and Purchase Intentions in Malaysia

Artificial intelligence (AI) has revolutionized marketing strategies, particularly in the realm of influencer marketing, which plays a crucial role in shaping consumer behavior. This study examines the impact of AI-driven influencer marketing on customer engagement, purchase intentions, and consumer...

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Veröffentlicht in:	Journal of Ecohumanism 2024-12, Vol.3 (8)
Hauptverfasser:	Krishnan, Vijayaletchumy, Guo, Jiayuan, Nusraningrum, Dewi, Widyanty, Winda, Pentang, Jupeth T.
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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