A Study on Retailers’ Behavior Intention to Accept and Use the Omni channel Commerce Platforms

Research on retailers’ behavioral intention to accept and use the omnichannel commerce platforms (OCPs) in the Vietnam context used the Unified Theory of Acceptance and Use of Technology (UTAUT2) model and supplemented the other factors such as omnichannel capability, omnichannel integration. The re...

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Veröffentlicht in:	Journal of Ecohumanism 2024-08, Vol.3 (4), p.1443-1461
Hauptverfasser:	Nguyen, Thi Thuy, Ha, Van Duong
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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