Branding strategies of low-priced products: Analysis of Serbian fruit juice market

Branding strategies of low-priced products: Analysis of Serbian fruit juice market

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Veröffentlicht in:Marketing (Beograd) 2017, Vol.48 (4), p.176-182
Hauptverfasser: Veljković, Saša, Panić, Milica
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container_end_page 182
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container_start_page 176
container_title Marketing (Beograd)
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creator Veljković, Saša
Panić, Milica
description
doi_str_mv 10.5937/Markt1703176V
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title Branding strategies of low-priced products: Analysis of Serbian fruit juice market
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