Experiential Marketing as a Tool of Improvement of Competitiveness of Enterprises in the Market of Bread and Bakery Products

Experiential Marketing as a Tool of Improvement of Competitiveness of Enterprises in the Market of Bread and Bakery Products

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Veröffentlicht in:Mediterranean journal of social sciences 2015-06
Hauptverfasser: Litvinova, Tatiana, Morozova, Irina, Yatsechko, Stanislav
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Sprache:eng
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container_title Mediterranean journal of social sciences
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creator Litvinova, Tatiana
Morozova, Irina
Yatsechko, Stanislav
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doi_str_mv 10.5901/mjss.2015.v6n3s6p11
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title Experiential Marketing as a Tool of Improvement of Competitiveness of Enterprises in the Market of Bread and Bakery Products
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