Cultural influences on consumer values, needs and consumer loyalty behavior: East Asian culture versus Eastern European culture

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Veröffentlicht in:	African journal of business management 2011-11, Vol.5 (30)
1. Verfasser:	Xina Yuan
Format:	Artikel
Sprache:	eng
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source	Academic Journals; EZB-FREE-00999 freely available EZB journals
title	Cultural influences on consumer values, needs and consumer loyalty behavior: East Asian culture versus Eastern European culture
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