COMPARATIVE PERCEPTION(S) OF CONSUMER GOODS PACKAGING: CROATIAN CONSUMERS PERSPECTIVE(S)
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Veröffentlicht in: | International journal of management cases : IJMC 2009-01, Vol.11 (2), p.154-163 |
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container_title | International journal of management cases : IJMC |
container_volume | 11 |
creator | DRASKOVIC, NIKOLA TEMPERLEY, JOHN PAVICIC, JURICA |
description | |
doi_str_mv | 10.5848/APBJ.2009.00028 |
format | Article |
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language | eng |
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title | COMPARATIVE PERCEPTION(S) OF CONSUMER GOODS PACKAGING: CROATIAN CONSUMERS PERSPECTIVE(S) |
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