COMPARATIVE PERCEPTION(S) OF CONSUMER GOODS PACKAGING: CROATIAN CONSUMERS PERSPECTIVE(S)

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Veröffentlicht in:International journal of management cases : IJMC 2009-01, Vol.11 (2), p.154-163
Hauptverfasser: DRASKOVIC, NIKOLA, TEMPERLEY, JOHN, PAVICIC, JURICA
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container_end_page 163
container_issue 2
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container_title International journal of management cases : IJMC
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creator DRASKOVIC, NIKOLA
TEMPERLEY, JOHN
PAVICIC, JURICA
description
doi_str_mv 10.5848/APBJ.2009.00028
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title COMPARATIVE PERCEPTION(S) OF CONSUMER GOODS PACKAGING: CROATIAN CONSUMERS PERSPECTIVE(S)
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