Digital Culture and Performative Acts for Online Identity: Social and Physical Consequences of Yoga Commodification

The rise of digital culture profoundly influences how individuals curate and present aspects of their lives to create online personas through social media profiles. This research focuses on the online identities of two yoga influencers, examining how their performative acts shape these identities an...

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Veröffentlicht in:International Journal of Management Studies and Social Science Research 2024, Vol.6 (1), p.247-253
Hauptverfasser: Bayusena, Bima, Ridwansyah, Randy, Erlina
Format: Artikel
Sprache:eng
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