Sensing and responsiveness: digital capabilities to face the challenges of the digital economy

Purpose of the study: Examine the relationship between digital capabilities and the challenges of the digital economy.Methodology/approach: Systematic literature review.Main results: Present a framework with the relationship between the challenges of the Digital Economy and Digital Capabilities.Theo...

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Veröffentlicht in:REMark. Revista Brasileira de Marketing 2023-10, Vol.22 (4), p.1421-1473
Hauptverfasser: Freitas Junior, José Carlos da Silva, Maçada, Antonio Carlos Gastaud, Santos Júnior, Darci de Borba, Brinkhues, Rafael
Format: Artikel
Sprache:eng ; por
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